BLOOM: HOMEOWNERSHIP TOGETHER
Inspiring the next generation of minority homeowners through an online tool to help guide communities throughout the homebuying process.
Advancing communities to their next homebuying milestone.
We worked with reality experts to build a brand narrative that is grounded in empathy and trust.
A brand positioning that distinguishes Bloom as approachable, practical, celebratory and clear was key to building wealth in Black and minority communities.
WHAT WE DID
Naming
Focus Groups
Tone + Voice
Creative Strategy
Visual Identity
Website Design & Development
Built with representation as it’s core value, the Bloom website excites and celebrates.
A sense of ease and clarity is embedded in every aspect of the Bloom website.
As users navigate this resource tool, they get to engage with real-estate practitioners and lenders, and share their stories and experiences throughout their homebuying journey.
NEXT PROJECT