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Swerve Hip Hop Fitness

 

Brand Identity        |        BRAND STRATEGY

 

Group fitness found a new home with Swerve Hiphop Fitness. Using dance as a tool to encourage fitness enthusiast to live better healthier lives. SWERVE, the term made way for a new meaning to how we approach group fitness. In an energy-driven industry, SWERVE added a Caribbean vibe along with an image detailing how many obstacles we are faced with everyday can be overcome with a dance fitness state of mind. 

 
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