EQUAL
DISTRICTS
Addressing the issue of gerrymandering in Ohio through a brand that advocates for fair district maps to ensure every vote is equally impactful.
On a mission to redraw Ohio’s future.
An enduring yet balanced visual identity led the way as the Innovation Ohio team educated Ohioans on gerrymandering and unfair representation.
Environmental signage and social media campaigns worked hand-in-hand to reiterate the value of redrawing Ohio’s districts.
WHAT WE DID
Creative Strategy
Visual Identity
Website Design
Billboard Design
Social Media Collateral
A movement to end map manipulation.
The Equal Districts website tells a balanced story and highlights the next generation’s future through negative spaces, bold color backgrounds, and a paper tear graphic element that sets the tone and seriousness of the topic at hand.
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